How it started
SEO Article Generator began as a blog inside iAsk and grew into its own B2B product. It started as a finished idea with no design.
An article users can copy, paste and publish, without the AI slop.
Users didn't trust AI-written articles
AI SEO writers often produce text full of AI slop and unverified facts. Users still edit heavily, re-read everything and often have to hunt for sources.
I ran 12 Zoom interviews with content marketers. The biggest problem was text that sounds like AI. They didn't trust it, so every article needed a full read-through and a source check.
11 of 12 re-read every article in full before publishing.
7 of 12 looked for sources on their own.
40 minutes to 1.5 hours went into getting one article ready.
AI gives itself away. You can tell right away that it wrote the text. It saves time compared to writing it myself, but I still have to rewrite it so it sounds human.
Content marketers at small companies
Content marketer
Small company, often a team of one
- Has a monthly article target
- Wants organic traffic that leads to the product
- Works across three tools: keywords, brief, draft
- Text that sounds like AI
- Facts that are unverified or invented
- No sources, so they search on their own
- Heavy editing and re-reading everything
- Text that reads as human
- Claims linked to sources
- An article ready to copy and publish after a read‑through
Four AI writers compared
| Tool | AI-sounding text | Sources in the text | Outline editing | Top-10 analysis |
|---|---|---|---|---|
| Frase | No humanizer or AI check | No source links in the outline | AI outline, staged in the editor | Topics and questions from top pages |
| Koala | “Avoid AI patterns” option, no detector | Cites sources with links in the text | No outline step before writing | SEO score vs top pages, Pro plan |
| SeoWriting.ai | No humanizer or AI check | No source links in the text | No outline step before writing | Content score and structure vs top pages |
| SEO.AI | No humanizer or AI check | Not mentioned | Full draft only, no outline step | SEO score and keywords vs top pages |
Koala links to sources in the text, but none of the four checks text with an AI detector. No tool combines humanizing, AI detection and sources in one flow.
Frase is stronger for professionals: a full editor with scoring, checklists and keyword research. This product goes the other way. It is closer to SeoWriting.ai: a fast, simple flow for small teams that need an article, not a content suite.
How the tool works
Write it personalized, humanize it, check it with an AI detector and link the sources. The goal is an article the user can copy and paste.
Keyword. Country, language, tone and audience shape the writing. The analysis is free.
Brief. Pick a title, edit the outline, and add topics that show how many of the top 10 pages cover them.
Editor. The article arrives humanized, with an AI-detection score and numbered claims linked to sources.
Key design decisions
A brief before writing. The tool doesn't generate right away. The user first sees a brief with title options, an editable outline and the topics that top-10 pages cover. It gives users more control, and with it more trust in the result.
Humanizing is built into writing. We discussed a separate humanizer tool, but built it into article creation. The user sees one loading step, “Humanizing your article”, and then a finished text. No extra screens or settings: the problem was solved in the prompt, not in the interface.
No article below 85 reaches the user. The article is released only when its AI-detection score is 85 or higher, so users never see a weak result. The idea: a guarantee builds more trust than a number the user has to interpret. The score panel in the editor confirms it.
Free analysis, credits per article. Keyword analysis costs nothing, and credits are spent only when an article is generated. Users see the value first and pay once they know what they will get.
Try the prototype
Logo, colors and landing page
I designed the logo, colors, typography and the landing page. The ring comes from the iAsk logo, redrawn with a new palette, so the two brands feel related but stay separate. Blue and violet signal confidence and trust.
